Alone, together

Podcasts are an intimate medium. Unlike radio, say, where people might listen communally in a workplace or a car or a kitchen, the majority of people are alone when they switch on a podcast, probably hearing it via headphones plugged into a smartphone or computer. The one-on-one relationship between podcaster and listener is something that gets discussed a fair bit in industry circles, and I think that’s a good thing: even with the advent of smart speakers and better podcast integration for car stereos, it’s that connection which underpins what all podcast creators are trying to do.

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