Be better and try harder

There was some significant news in British podcasting this week: the BBC has appointed its first commissioning editor for podcasts. Jason Phipps, formerly head of the Guardian’s audio operation in London, will oversee strategy and commission original shows across the BBC’s networks. It was a slightly surprising appointment to some, given that there had been speculation that the BBC would bring over an American with a track record in non-commercial podcast development (perhaps someone from a US public radio background). But from my point of view, the person who fills the job is actually less important than the creation of the role itself.

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